I’m Refaat Rico, Cairo made, Berlin based. For the past decade I have shaped ideas for Hyundai, Porsche, Alfa Romeo, Deichmann, and more.

Fuel comes from everywhere: late night movies, music lyrics, TikTok rabbit holes, quiet gallery corners. If it sparks, it slips into the work.

I am always moving to the next thing, whether that means traveling to Miami Ad School to sharpen my craft, journeying into filmmaking, or exploring AI driven creativity.

Stints in Cairo, Hamburg, and Tokyo stretched my view, and side projects keep the storytelling muscle loose. As long as I am telling stories that make you feel something, I am in the right place.