Chipsy

Client: Chipsy (PepsiCo Egypt)
Celebrity: Mohamed Mamdouh
Role: Creative and Copywriter

Some people ruin the vibe. Chipsy brings it back.

We brought in Mohamed Mamdouh, one of Egypt’s biggest actors and still new to ads, to play the authority on vibes. His mission was simple — find the person killing the mood, remove them, and drop in a bold new Chipsy flavor instead.

I worked on the creative and copy across the campaign, shaping the idea, tone, and Mamdouh’s character. A fun, simple platform that turned a local truth into something everyone could laugh with.