Halawani Chicken

Client: Halawani
Role: Creative and Copywriter

Halawani, a leader in FMCG across MENA, was launching its first half‑cooked frozen chicken range. Research showed kids tag along on grocery trips and parents look for quick meals they will actually eat. We turned that insight into a fantasy chicken farm.

The spot is a bright animated world where trainee chickens sing a playful jingle about the care, training, and quality checks they go through before earning the Halawani badge. The tune lodged in kids’ heads, parents remembered the brand, and the new line landed in freezers across the region.