Porsche - Your soul electrified

Client: Porsche Middle East
Agency: BPG Kuwait
Role: Freelance Copywriter

I was approached by BPG Kuwait to write the script for the local adaptation of Porsche’s global “Soul Electrified” campaign for the Taycan. The challenge was to stay true to Porsche’s global tone while giving the film a sense of place and presence that felt right for Kuwait.

The final film balances performance, emotion, and elegance — with just the right local touch.

A clean brief, a tight timeline, and a smooth delivery.