IONIQ 9 Global Launch

Client: Hyundai
Agency: Jung von Matt SPREE
Role: Senior Copywriter

This one’s about space. Not the outer kind, but the massive space inside of the car. The IONIQ 9 is Hyundai’s biggest EV yet, and we didn’t want to just list its features. We wanted to show how it was shaped by people, and how different people would shape it back.

So we built a platform around that idea: Built to Belong.
This is a space for you and your clan, the clan you belong to and share the space with.

We launched with two films. Each film featuring a battle between two clans.