IONIQ FOOH/CGI

Client: Hyundai
Agency: Jung von Matt SPREE
Role: Senior Copywriter

Two surreal summer moments made to stop thumbs and trigger daydreams. We wanted to bring some summer and surrealism to the EV conversation, so we teamed up with WhyCgi to make it happen.

These were fully remote productions, shot in LA. I was involved from start to finish, working closely with the studio, production, client, and our team to make sure every detail landed right. From idea to final frame, nothing went through untouched.

In one film, the IONIQ 5 pops out of a mirror. In the other, the IONIQ 6 breaks through a rolling  banner and drives summer straight into the city. Both surreal. Both thumb-stoppers. Both exactly what we needed them to be.