Season's Greetings 2025
Client: Hyundai
Agency: Jung von Matt SPREE
Role: Senior Copywriter
For the 2025 holiday season, we wanted to say something simple and human: Festive Together. A message anyone could relate to, no matter where or how they celebrate.
Instead of one big film, we created a three-part series. One for the beginning of the season, one for Christmas, and one for New Year. Each film had a different tone and visual language, created in collaboration with a different artist.
I led the creative writing across all three stories and managed the production from our side. That meant shaping the initial concepts and working closely with artists, directors, producers, and clients across four countries. It was fully remote, stretched across time zones, and ran through every layer of feedback. I was there from the first spark to the final export.
Each artist interpreted the brief in their own way. Each brought something different. But together, the series told one story — about being festive, human, and ready for the new year.
Federico Picci
Federico Picci – Ushering the season
Federico’s piece was inspired by snow globes. Festive, elegant, and polished. We worked with him to build a visual story around the IONIQ 9 spreading the spirit of the season, highlighting both its spaciousness and its role in bringing people together.
Katy Wang
Katy Wang – Christmas
Katy brought her signature charm to the Christmas assets. Her film celebrated togetherness through playful, whimsical animation. It was light, warm, and joyful, built like a moving dream. We worked closely with her to shape the flow and transitions, making sure the tone stayed true to both her world and the brand.
Luke McConkey
Luke McConkey – New Year
Luke’s film captured the energy of people meeting across the world for New Year and the days surrounding it. Rooted in Korean visual culture but told through a global lens, it blended mixed reality and surreal moments to reflect the beauty, messiness, and joy of that time of year. We worked side by side to shape the story arc and make sure it held meaning without needing to say much.