Panic Aid

Role: Concept and Copy

Panic Aid is a simple tool built for Apple Watch to help people through panic attacks. One tap starts a calming protocol with guided breathing, grounding, and reassurance. No unlocking. No thinking. Just press and breathe.

The idea came from a clear insight. A panic attack can feel just like a heart attack, and in that moment, clarity matters more than options. The design had to be instant, quiet, and human.

I co-developed the concept and wrote the copy, working with Hatem El Akad, Ahmed Reef Radwan, and Abdo Soliman. What began as a student project went on to earn recognition from top global award shows across design, tech, and wellness.

Awards and Recognition

• Graphis New Talent Annual (2020) – Gold

• Graphis New Talent Annual (2020) – Published

• SXSW Innovation Awards (2020) - 6th Place Worldwide Finalist

• New York Festivals Global Trend Awards (2019) – Shortlist

• Muse Creative Awards (2019) – Gold

• San Francisco ADDYs (2020) – Silver (App, Mobile or Web-Based)

• San Francisco ADDYs (2020) – Bronze (Digital Creative Technology)

• Creativity International Awards (2019) – Bronze

• Vega Digital Awards (2020) – Bronze

• Creative Conscience Awards (2019) – Shortlisted

• CMYK Top New Creatives (2019) – Merit

• The Drum Chip Shop Awards USA (2019) – Nominated

• Fast Company World Changing Ideas (2020) – Honorable Mention

• Dezeen – Featured in “Ten Graphic Design Projects by Award-Winning Miami Ad School Graduates”

• Ads of the World – Published

• WeLoveAd – Published