Season's Greetings 2024

Client: Hyundai
Agency: Jung von Matt SPREE
Role: Senior Copywriter

For the 2024 holidays, we teamed up with felt animator Andrea Love to create three warm and whimsical films, for the holidays, featuring the IONIQ 5 and 6.

Hyundai wanted the stories to feel charming and festive, but they were also very specific about how the cars were shown. features like pixel lights, V2L, and ambient colors had to be just right. We worked through several rounds with Hyundai’s design team to perfect the felt version of the cars with Andrea.

The project ran remotely across California, Berlin, Seoul, and London. I was involved from story development to final delivery, working closely with Andrea, the production team, and the client.

The films turned out beautifully, and the response from both Hyundai and the audience was everything we hoped for.